Friday, February 28, 2020

Failure of McDonalds Company in Entering China Market Essay - 1

Failure of McDonalds Company in Entering China Market - Essay Example According to the research findings, a market is defined as the group of potential customers with similar needs who are willing to purchase goods and services towards the satisfaction of these needs. Potential entrants need to focus on the customers and come up with proper marketing mixes to a particular target market. The paper highlights recommendations that are available for proper entry and successful implementation of the company in the new market. McDonalds Corporation is a chain of fast food restaurants whose client base is 68 million customers across 119 states and over 35,000uotlets. The multi-national headed by Steve Easterbrook predominantly sells hamburgers, chicken, sandwiches, soft drinks, desserts breakfast items, salads, wraps, vegetarian items and other localized fares. Despite their seasonal deviations in certain states, the chain is subject to regional food taboos such as religious prohibition and is employed to avail products with which the regional market is more familiar such as beer in Germany, prawn in Ebi or burger in Singapore. The Corporation operates in 118 countries and serves around 168 million customers with an employment rate of 2million people. Among the states relates to Mexico, Germany, Europe, China and predominantly in the US where the company is the largest fast foods restaurant with a 96.5% market share. McDonald's has a 15% market share, and an approximate of 1750 stores in China as well as a command of 40 million worth of profits. It successful entry in other states such as Europe has led to operations in brands other than restaurants such as Piles Cafà ©. The company has expanded over the last 25 years to cover various states and currently holds 300 million worth of revenue and 30% of the US GDP.

Tuesday, February 11, 2020

Assignment1 Essay Example | Topics and Well Written Essays - 500 words

Assignment1 - Essay Example Marketing is about the customers and the values they seek for the products and services they want to buy. Levitt provides a broad definition of marketing that is not limited to the product or company alone. He expands his definition to include customers and the world they live in. In essence, he uses a systems theory approach to marketing, because he understands marketing as the sum of its parts. The most important part is not the product system or supply chain system, though they are evidently critical to the business systems of firms. The most critical part is the system where customers are found. This system includes all factors that affect the customers’ buying attitudes, values, and behaviors. Marketing is about knowing this system and producing and selling products that relate to the customers’ system. The customers’ world is marketing’s world. This paper also agrees that having a â€Å"visceral feel of greatness† (Levitt 20) is pertinent to survival in this highly competitive world. This greatness should emanate from the leaders and infect the workplace (Levitt 20). The main point is: â€Å"Management must think of itself not as producing products but as providing customer creating value satisfactions† and that â€Å"It must push this idea (and everything it means and requires) into every nook and cranny of the organization† (Levitt 21). Marketing supports business vision and goals. The vision is to respond to customers’ value satisfactions needs. Marketing specifically pushes its products/services to customers and the whole company should be part of the marketing effort. This makes sense because when a few employees go astray in the vision, they will think that they are marketing products only and that is wrong, because marketing revolves around consumers. Levitt provides a useful, though expansive,